Monday, January 31, 2011
Jett Butler: How to Run a Successful Design Studio
Jett was born and raised in the USA, but found himself on a freelance assignment in Sweden in 2003. This trip inspired the creation of his studio. FÖDA is a Swedish word that translates to English as “to conceive.” Jett was driven by a desire to treat “architecture as art,” and after spending a few years working for architecture firms he decided he would not achieve his creative goals staying solely in that field.
Since then, Jett’s studio won numerous awards. He was invited to give lectures at universities across the USA. His work was featured on the cover of ArchiCAD 9, a software package for architects made by Graphisoft.
Another brilliant promotional idea that Jett kindly shared with me was to organize an annual party for all existing clients. Jett hosts a private party once a year at the venue his studio designed and invites all his clients. Clients often bring their friends to the party. Besides cheerful celebration, such event is an avid demonstration of appreciation of Jett’s studio and its work. People see that there are a lot of other distinguished folks who have used FÖDA’s services and are happy with the designs. It also turns into a great networking opportunity for all attendees. Therefore, clients look forward to this annual event.